Flop is an animated typeface, that challenges the conventional two-dimensional perception of letterforms. Built from simple shapes, it falls, rolls and ultimately fails.
The project started as a study on typographic balance as well as construction letterforms. By deconstructing characters and combining different weights together, eventually I started wondering what would happen if the whole letter starts to fall apart in different pieces? How would they interact with each other?
After the letterforms were done, I moved on to animating each letter individually. The result - two sets of posters: static and animated.
The last step was to create a short video, introducing the typeface and showcasing it at its best.